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Business Articles : Marketing : Event Marketing Sponsorship: A Key to Powerful Marketing Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market. Aug 7, 2005, 02:52 Business Articles : Marketing : Event Marketing Common Exhibit Marketing Mistakes The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and you will increase your chances for a successful tradeshow. Aug 6, 2005, 01:43 Business Articles : Marketing : Event Marketing 4 Sales Strategies with Your Trade Show Exhibition Booth Trade show booths can act as an excellent source for generating sales enquiries in the short run. Companies are able to demonstrate their products or services and get instant enquiries at the booth which on timely follow up can result in sales. Aug 2, 2005, 06:24 Business Articles : Marketing : Event Marketing Trade Show Marketing – Getting Prepared for the Big Event With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows’ credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show. Aug 2, 2005, 06:23 Business Articles : Marketing : Event Marketing How To Market A Seminar Have you ever left a seminar thinking: “I could have done a better job than that!” Before you start signing up attendees, take a few minutes to think about what you are getting into. Putting on a seminar involves planning, time, and money. Understanding the ins and outs of the industry will go a long way in helping you hold a successful seminar. That’s where I come in. Over the past 4 years, I have put on over 4,000 seminars, and a handful of national conventions. I will help you plan the event, and make sure that someone shows up! Aug 2, 2005, 04:20 Business Articles : Marketing : Event Marketing Successful Marketing Through Seminars One of the best ways for potential clients to find out about you and your company is through public speaking. Free seminars attract potential clients. It is a chance for them to get information straight from you. You are the best marketing tool for your business. Speaking to groups is nothing more than a large conversation. It is powerful and efficient marketing. Aug 2, 2005, 04:13 Business Articles : Marketing : Event Marketing Trade Show Rentals Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks. Aug 2, 2005, 02:08