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Business Articles : Marketing : Target Marketing Elite Positioning Brings Higher Profits Imagine spending the same amount of money on marketing and performing the same amount of work to deliver your products or services, but earning more money and keeping more after your expenses. That's what happens when you institute elite positioning for your business. Aug 8, 2005, 23:58 Business Articles : Marketing : Target Marketing Wholesale Buyers Versus Retail Customers Are wholesale buyers and retail customers really different? Frankly, there are two answers to this question: yes and no. Yes, because they are different from the buyers and those selling to buyers' point of view and no, because the principles that apply are the same for both types of buying. Aug 8, 2005, 01:23 Business Articles : Marketing : Target Marketing Marking Your Territory We all know the familiar adage "if it walks like a duck, quacks like a duck..." it's nearly always a duck. The same is true with image, particularly when it comes to the images we portray of ourselves as writers. Aug 7, 2005, 04:00 Business Articles : Marketing : Target Marketing Target Your Market Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering. Identifying them can be complicated and expensive, or it can be relatively painless and cheap. Aug 7, 2005, 03:58 Business Articles : Marketing : Target Marketing Focus ... a Marketing Strategy The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs -- a damaging lack of focus. Aug 7, 2005, 03:55 Business Articles : Marketing : Target Marketing How to Expand Your Target Markets Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now. Aug 7, 2005, 03:06 Business Articles : Marketing : Target Marketing How to Size an Emerging Market In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their “relevant market” in their plans. The relevant market equals the company's sales if it were to capture 100% of its specific niche of the market. Conversely, stating that you were competing in the $1 trillion U.S. healthcare market, for example, is a telltale sign of a poorly reasoned business plan, as there is no company that could reap $1 trillion in healthcare sales. Defining and communicating a credible relevant market size is far more powerful than presenting generic industry figures. Aug 6, 2005, 04:45 Business Articles : Marketing : Target Marketing Marketing To Women Recent studies concerning the “new world of women” have been released. Some of the major findings may be surprising to you (less so if you are a woman). Today's woman is so busy, her life is full. She doesn’t have enough time for herself. She certainly doesn’t have a lot of time for your marketing message. So what do you need to do to reach her? Aug 3, 2005, 03:18 Business Articles : Marketing : Target Marketing Client Attraction Technique #1: Niche Marketing When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers. Customers come to you because you offer a specialty. ... Aug 3, 2005, 02:44 Business Articles : Marketing : Target Marketing Why Market to Generation X? Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the govern¬ment nor private employers offer lifetime financial security. This is, however, the next generation of responsible adults, bright young people with families to protect and educate...and nearly 40 years until retirement. Aug 3, 2005, 02:15 More Headlines