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Business Articles : Sales & Selling : Sales Proposals Are Your Business Proposals Losing You Sales? Your ability to write an effective and persuasive business proposal directly relates to your level of success. Write a great proposal and you’ll get the contract or make the sale. Write a ho-hum proposal and your prospect will go elsewhere. Jul 31, 2005, 00:14 Business Articles : Sales & Selling : Sales Proposals How to Write Effective Selling Proposals Depending upon how much you enjoy writing, writing sales proposals can be a joy, purgatory, or something in between. However, if you sell a complex product or one that involves the delivery of professional services, learning how to write effective selling proposals can be critical to your success. Jul 27, 2005, 03:32 Business Articles : Sales & Selling : Sales Proposals Long Sales Letters vs. Short Sales Letters Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue. Jul 27, 2005, 03:08 Business Articles : Sales & Selling : Sales Proposals Sales Copy Tips Writing good sales copy is not an art, it is a science. There is no reason to get creative here. You want to follow the formula that has been proven to work. Jul 27, 2005, 02:54 Business Articles : Sales & Selling : Sales Proposals Five Deadly Sales Letter Mistakes To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause your prospect to take positive action. Jul 27, 2005, 02:48 Business Articles : Sales & Selling : Sales Proposals Winning Sales Proposals Your proposal is selling for you when you’re not there, so it must reflect your standards of professionalism. Jul 27, 2005, 02:04 Business Articles : Sales & Selling : Sales Proposals Sales Brochures - 9 Steps to Success Even in this day of websites, many customers want to look at a brochure or other form of hard copy. It's important therefore that your brochure tells the customer all they need to know. Jul 27, 2005, 02:01 Business Articles : Sales & Selling : Sales Proposals Sales Letters - How to Write Them You could just send out your brochure to potential customers but it's much better to personalise your mailing with a well written sales letter. Personalise - Using the person's name in a sales letter will give you the greatest success. It's feasible to address sales letters to - "Dear Transport Manager" or "Dear Friend" or "Dear Sir or Madam" or no salutation at all. However this lessens your chances of getting a response. Jul 27, 2005, 01:45 Business Articles : Sales & Selling : Sales Proposals How Can a White Paper Support Sales and Marketing? A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.) Jul 27, 2005, 01:32 Business Articles : Sales & Selling : Sales Proposals The Basic Secrets of A Million Dollar Sales Letter “Accepting the consequences, good or bad, will free you; take a risk, but be aware that things sometimes turn out differently than you expected." -Marcia Wieder No matter what you try to sell, you really won’t sell anything without getting a prospective buyer to purchase your product or service. In attempting to sell your merchandise or services, the sales letter you send out is when and how you talk to your prospect. Jul 27, 2005, 01:16 More Headlines