Dubai Summer Surprises
By Dubai Business Minds: Dubai Summer Surprises
Oct 18, 2004, 19:52
|
|
Dubai Summer Surprises
 |
| Dubai Summer Surprises |
DSS was launched in the summer of June 1998 as yet another pioneering initiative from the Government of Dubai to boost tourism and shopping in Dubai, with the long-term objective of turning Dubai into a year-round tourism destination.
Therefore it has evolved into a yearly event which children from all over the world eagerly look forward to. For ten whole weeks there's never a dull moment for kids, which is the main concern of DSS, since the year it was launched.
 |
| Dubai Summer Surprises |
Dubai Summer Surprises had a clear mandate to energize trade and tourism during the relatively lean summer months by drawing vacationing families to hotels, shopping malls, entertainment centers and other climate-controlled venues.
However, it unfolds weekly surprises from June to August under different themes, with the involvement of different Government departments and the support of Key Sponsors and other companies from the private sector.
Shopping malls, under the umbrella of the Dubai Shopping Malls Group (DSMG), become hubs of entertainment, providing shows and hosting key events of the different surprises. On the other hand, hotels and hotel apartments offer a variety of discounted packages, enabling families to have a cost-effective, fun filled holiday.
 |
| Dubai Summer Surprises |
Dubai Summer Surprises is an annual event held by the Government of Dubai in order to promote Dubai as a family destination. It's also a big international travel event as families from across the world fly down to this summer festival, which focuses on creating fun for kids under the slogan ³Big fun for little ones² with its charming mascot Modhesh supporting the slogan strongly.
What attracts so many families to the Dubai Summer Surprises year afteryear, is the fact that during summers all activities have to be conducted indoors. And Dubai, with its 38 air-conditioned shopping malls proves to be the perfect venue for doing so.
This large-scale event, right from its opening ceremony till the closing, is organised and handled together by the Government departments & the DSS Office . Various road shows are organised in different places such as Bahrain, Saudi Arabia and Kuwait etc. in order to reach out to the audience.
Since the activities are restricted by a timetable, all kinds of media-
mostly print and television as well as radio and internet is used
effectively to give people updates, so they can plan their holidays
accordingly.
Also, the DSS team ensures that all the events are well-planned and
organized by working closely with the various shopping malls and by doing daily programme calendars etc.
Related Articles & Resources:
-
Discover Dubai: General Information About Dubai - Dubai traditionally called the "City of Merchants", Dubai has welcomed travelers into its heart for centuries. Today, the standards in hospitality live on, with a wide selection of luxurious, modern hotels offering superb accommodation, sporting facilities, international-standard dining and entertainment.
-
Dubai City Guide - Comprehensive information on Dubai City, UAE. Dubai travel information, Dubai tourism, Dubai hotel information, outdoors adventures and entertainment, and latest information on accommodation, food, sightseeing, shopping, Dubai events.
-
About Dubai - As a leading regional commercial hub with a state-of-the-art infrastructure and a world-class business environment, Dubai provides investors with a unique and comprehensive value-added platform that make Dubai the logical place to do business.
-
Shopping in Dubai - One of Dubai’s greatest visitor attractions is its superb shopping facilities. The city draws large numbers of ‘ shopping tourists’ from countries within the region and from as far as Eastern Europe, Africa and the Indian Subcontinent.
-
Dubai Dining & Entertainment - Dubai’s cosmopolitan flavour is matched by the city’s many restaurants and entertainment venues, which provide a truly international array of choices for the visitor.
-
Dubai Tourist Tips - Information regarding Dubai climate, clothing, car hire, currency, business hours, local time, banks ...
-
Visa Regulations for Visitors to Dubai - Find out about the different types of visas available for visitors to Dubai.
-
Dubai Attraction & Sights - Dubai embraces a wide variety of scenery in a very small area. In a single day, the tourist can experience everything from rugged mountains and awe-inspiring sand dunes to sandy beaches and lush green parks, from dusty villages to luxurious residential districts and from ancient houses with windtowers to ultra-modern shopping malls.
-
Why Choose Dubai As An Investment Location? - The Dubai economy enjoys a competitive combination of cost, market and environmental advantages that create an ideal and attractive investment climate for local and expatriate businesses alike. In fact, these advantages not only rank Dubai as the Arabian Gulf’s leading multi-purpose business center and regional hub city, but they place it at the forefront of the globe’s, dynamic and emerging market economies.
-
Why do business in Dubai? - Why do business in Dubai? Find out the reason why make Dubai your Base for investment and business expansion estimation.
-
Selection & Approval of Trade Names - Conditions for Selecting & Approval of Trade Names.
-
Terms & Conditions for Conducting Business in Dubai - Licensing Requirements: Terms & Conditions for conducting Business in the Emirate of Dubai.
-
Dubai Legal Forms of Business Structures - Dubai Legal Forms of Business Structures.
-
Steps Required to Set Up a Business in Dubai - Registering Businesses in Dubai. Steps Required to Set Up a Business Prior to operating any business in Dubai, the steps outlined below must be undertaken in order to meet the legal requirements of all concerned government authorities and to guarantee maximum commercial benefit for the business owner.
-
Selected Dubai Business Rules & Regulations - Few selected Dubai Business Rules and Regulations.
-
Dubai your Base for Business Expansion - Long recognized as the leading regional trading hub in the Middle East, Dubai has transformed itself in recent years into a truly international business centre of global significance.
-
Employment Regulations & Labour Law - Administered by the Federal Ministry of Labour and Social Affairs, Labour Law in the UAE is loosely based on the International Labour Organisation's model. Learn more about UAE Employment Regulations & Labour Law.
-
Dubai Free Zones - Information about Setting Up and formation of a Free Zone Establishment in Dubai. Also find information about the different Free Zone establishments in Dubai, United Arab Emirates.
-
Trading with Dubai - Learn how international manufacturers and exporters can trade with Dubai.
-
Setting Up a Business in Dubai - In the UAE, economic activity is regulated by individual emirates as well as the Federal Government. In Dubai, the authorities have deliberately sought to create an environment which is well ordered without being unduly restrictive. As a result, Dubai offers businessmen operating conditions that are among the most liberal and attractive in the region.
-
Dubai Means Business - Dubai presents international business with a wide range of opportunities for different activities and operations.
-
Doing Business in the UAE - The UAE business environment can be very lucrative and even predictable if care is taken to understand the influences working on an individual market at any one time. Keeping an ear to the ground and maintaining a steady physical presence is invaluable.
