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Business Articles : Marketing : Marketing Materials Improve Your Promotional Flyers And Improve Sales Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30 years I have found that nearly every small business ad flyer contains the same mistakes and missed opportunities. Avoid these seven common mistakes, and your advertising flyer - and your marketing in general - will be stronger for it... Aug 10, 2005, 03:52 Business Articles : Marketing : Marketing Materials Worn Out Brochure Design Is Keeping Small Business Owners Down I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it. Your potential clients need an education. They need to know how you are different. (The typical tri-fold brochure simply confirms that you are the same). Aug 10, 2005, 03:20 Business Articles : Marketing : Marketing Materials Double the Effectiveness of Your Company Brochure Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing. The big mistake I'm talking about is that brochures too often focus on the company itself. They describe, in great detail, the company's commitment to excellence, how pro-active the company is, how many awards the company's products or services have won and how innovative they are. Aug 10, 2005, 03:18 Business Articles : Marketing : Marketing Materials Make Your Business Cards Work What's the cheapest, most under-used marketing tool you have? The answer's no secret ... it's your business cards. If you aren't making them work for you, you may be missing an excellent opportunity at leveraging a cost effective marketing tool. By the time you have read this article, you'll know several ways in which you can increase your profits by wringing every last cent of value from the advertising power of business cards. Aug 9, 2005, 20:49 Business Articles : Marketing : Marketing Materials Do You Really Need a Brochure? Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personnel, capital, clout and expertise to perform the services you say you can perform or deliver the product you're selling. They are usually 3 or 4 panel affairs, printed on glossy paper, and featuring nice graphics or photographs. Think of company brochures as a resume for your business...Thus they are part of your "collateral" package. Aug 9, 2005, 02:58 Business Articles : Marketing : Target Marketing Elite Positioning Brings Higher Profits Imagine spending the same amount of money on marketing and performing the same amount of work to deliver your products or services, but earning more money and keeping more after your expenses. That's what happens when you institute elite positioning for your business. Aug 8, 2005, 23:58 Business Articles : Marketing : Marketing Mix The Impact of Price Popularity on Profits The goal of almost every business owner is to generate a profit either for themselves or their shareholders. This can be challenging at best. So much thought and effort go into running a business, accounts payable, accounts receivable, dealing with vendors, customers, etc. Because of this people sometimes do not focus on one of the most important factors- pricing. Knowing how much you can charge for your product or service is invaluable information. Businesses typically want to increase volume and prices at the same time. In a perfect world that would be easy to accomplish, yet we do not live in a perfect world. So just how do businesses go about deciding how much to charge for a product or service. Aug 8, 2005, 23:15 Business Articles : Marketing : Market Research A Rough Cut on Feasibility A piano tuner recently moved to Buffalo, NY, and would like to assess the business possibilities for him in his new home. He plans to estimate how many piano tuners the greater Buffalo area can support, and compare that to the number listed in the phone book. How do we advise him as to how to estimate the "right" number of tuners for the area? Aug 8, 2005, 04:05 Business Articles : Marketing : Marketing Tips Marketing as a Spiritual Practice “Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn’t all about struggle, jargon, tricks or gimmicks, spiritual practice is the very root of success. Aug 8, 2005, 03:44 Business Articles : Marketing : Marketing Tips Clients ... and 38 ways to communicate with them It is actually difficult to contact clients too much. It is easy to fail to contact them frequently enough. If there is anyone anywhere who has ever sent you a check for your services and with whom you haven't communicated in the past 6 months, then you will never reach your growth potential. The secret is simple: Establish an ongoing dialogue with clients. In the worst case, a monologue will do." Aug 8, 2005, 03:42 Business Articles : Marketing : Target Marketing Wholesale Buyers Versus Retail Customers Are wholesale buyers and retail customers really different? Frankly, there are two answers to this question: yes and no. Yes, because they are different from the buyers and those selling to buyers' point of view and no, because the principles that apply are the same for both types of buying. Aug 8, 2005, 01:23 Business Articles : Marketing : Marketing Tips Top 10 Marketing Pitfalls Ten Marketing Pitfalls. If you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!). The problem is you don't realise you have fallen into one of these holes until someone points it out. Marketers tend to be stubborn and suffer from tunnel vision - hopefully these may help you kick a few bad... Aug 7, 2005, 04:15 Business Articles : Marketing : Marketing Plan Designing Marketing Strategies Top Five Tips For Designing Marketing Strategies That Get Results: Following these tips will make all the difference in the world between struggling to get clients and becoming wildly successfully in marketing your services. They are worth investing your best efforts and getting the support you need to implement them effectively. Aug 7, 2005, 04:10 Business Articles : Marketing : Target Marketing Marking Your Territory We all know the familiar adage "if it walks like a duck, quacks like a duck..." it's nearly always a duck. The same is true with image, particularly when it comes to the images we portray of ourselves as writers. Aug 7, 2005, 04:00 Business Articles : Marketing : Low Cost Marketing Marketing on a Budget A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Aug 7, 2005, 03:59 Business Articles : Marketing : Target Marketing Target Your Market Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering. Identifying them can be complicated and expensive, or it can be relatively painless and cheap. Aug 7, 2005, 03:58 Business Articles : Marketing : Target Marketing Focus ... a Marketing Strategy The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs -- a damaging lack of focus. Aug 7, 2005, 03:55 Business Articles : Marketing : Marketing Plan A Simplified Marketing Plan that Works When I started my first business in 1981, I researched business plans and marketing plans. I looked at all of the formats and read a lot about the purpose of creating a business plan. But I never got enthused enough to do it. Aug 7, 2005, 03:53 Business Articles : Marketing : Marketing Strategy Simple, Effective Marketing Strategy No matter if you’re publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right? Aug 7, 2005, 03:49 Business Articles : Marketing : Marketing Plan Eight Steps To A Great Marketing Plan Eight Steps To A Great Marketing Plan : Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for feedback. Write four or five paragraphs that summarize your business. Be sure to include philosophy, strengths and weaknesses. Aug 7, 2005, 03:44 More Headlines