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Business Articles : Marketing : Market Research A Rough Cut on Feasibility A piano tuner recently moved to Buffalo, NY, and would like to assess the business possibilities for him in his new home. He plans to estimate how many piano tuners the greater Buffalo area can support, and compare that to the number listed in the phone book. How do we advise him as to how to estimate the "right" number of tuners for the area? Aug 8, 2005, 04:05 Business Articles : Marketing : Market Research Let Your Survey Write Your Business Plan Most entrepreneurs first write their business plan and then develop their services or products. This causes them to generate and fulfill a marketing plan that requires them to swim upstream using the backstroke. To save the stress, consider placing the business plan on hold until first completing a few customer surveys. Okay, some of you are saying, "Catherine, how can you do a survey before you know who your market is?" Yes, this is one challenging double edge sword, that is, if you're mindset is set there. Aug 7, 2005, 01:52 Business Articles : Marketing : Market Research Assumption Based Marketing Vs. Fact Based Marketing One of the most common mistakes in marketing is making decisions based on assumptions rather than fact. You think of an idea for a marketing piece and believe that it is a great idea. Aug 7, 2005, 01:26 Business Articles : Marketing : Market Research Are You Ready To Research Your Market? Are You Ready To Research Your Market? Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others. Aug 6, 2005, 01:36 Business Articles : Marketing : Market Research Market Research Will Help Your Business Do Crucial Market Research For Free, On Your Own. Is market research only for big corporations with deep pockets? No—actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods—without paying a penny. Aug 6, 2005, 01:10 Business Articles : Marketing : Market Research Market Research? Market research is discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is complete you can use it to determine how to market your specific product. Here is the process Aug 3, 2005, 02:20 Business Articles : Marketing : Market Research Market Research – How Good is the Data? Make money for taking surveys"," Cash for your opinion", "Make easy money at home". Everywhere you look there is a company willing to pay people to participate in their surveys. It seems like a win win situation, the participants get paid for providing their opinion, the market research company gets paid for conducting the research and the companies, that fund the research, gathers valuable data. Aug 3, 2005, 02:05 Business Articles : Marketing : Market Research Successful Surveys: 10 Tips for Better Results Why would you use an email or online survey when you could simply call your clients and customers and ask for their input? Aug 2, 2005, 05:58