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Conditions for Selecting & Approval of Trade Names
The name should be Arabic in terms of letter and spirit (refer to points 6,7 for foreign names).
It should be indicative of the type of activity.
It should not conflict with Arabic and Islamic traditions and values.
It should be consistent with true state of affairs.
It should not involve any of the God's names and descriptions, or has an Islamic indication (compound names are exempted).
The following trade names may be given to local companies against payment of a certain amount of annual fees:
Foreign name for ordinary company AED. 2,000
Adding the word "international", "Middle East" or 'Global" AED. 1,000
Foreign name for a company using a trade name or trade mark of an international company. AED. 1,000
A name including abbreviations AED. 2,000
Adding the word "Dubai","UAE" or "Gulf" AED. 2,000
Foreign trade names may be given to branches of foreign companies & representative offices without fees.
Trade names may be reserved for an annual fee of AED. 200.
Remarks:
The fees referred to above apply to new licenses and those who change their trade names.
The Department has the right to reject the proposed trade name if such name does not complying with the above conditions.
The Department has the right to change the trade name.
