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Dubai Summer Surprises
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| Dubai Summer Surprises |
DSS was launched in the summer of June 1998 as yet another pioneering initiative from the Government of Dubai to boost tourism and shopping in Dubai, with the long-term objective of turning Dubai into a year-round tourism destination.
Therefore it has evolved into a yearly event which children from all over the world eagerly look forward to. For ten whole weeks there's never a dull moment for kids, which is the main concern of DSS, since the year it was launched.
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| Dubai Summer Surprises |
Dubai Summer Surprises had a clear mandate to energize trade and tourism during the relatively lean summer months by drawing vacationing families to hotels, shopping malls, entertainment centers and other climate-controlled venues.
However, it unfolds weekly surprises from June to August under different themes, with the involvement of different Government departments and the support of Key Sponsors and other companies from the private sector.
Shopping malls, under the umbrella of the Dubai Shopping Malls Group (DSMG), become hubs of entertainment, providing shows and hosting key events of the different surprises. On the other hand, hotels and hotel apartments offer a variety of discounted packages, enabling families to have a cost-effective, fun filled holiday.
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| Dubai Summer Surprises |
Dubai Summer Surprises is an annual event held by the Government of Dubai in order to promote Dubai as a family destination. It's also a big international travel event as families from across the world fly down to this summer festival, which focuses on creating fun for kids under the slogan ³Big fun for little ones² with its charming mascot Modhesh supporting the slogan strongly.
What attracts so many families to the Dubai Summer Surprises year afteryear, is the fact that during summers all activities have to be conducted indoors. And Dubai, with its 38 air-conditioned shopping malls proves to be the perfect venue for doing so.
This large-scale event, right from its opening ceremony till the closing, is organised and handled together by the Government departments & the DSS Office . Various road shows are organised in different places such as Bahrain, Saudi Arabia and Kuwait etc. in order to reach out to the audience.
Since the activities are restricted by a timetable, all kinds of media- mostly print and television as well as radio and internet is used effectively to give people updates, so they can plan their holidays accordingly.
Also, the DSS team ensures that all the events are well-planned and organized by working closely with the various shopping malls and by doing daily programme calendars etc.
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