Dubai Shopping Festival By Dubai Business Minds :: Dubai Shopping Festival Oct 19, 2004, 04:05

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Dubai Shopping Festival

Dubai Shopping Festival

Initially, Dubai Shopping Festival was conceived as a pure retail event, the primary aim of which was to revitalise the retail trade in Dubai. It was later developed into a comprehensive tourism product in line with Dubai's far-sighted stance to set global standards in every field

Along the lines of the stature that Dubai has achieved with its clarity of vision, innovation, initiative and drive, the Festival was shaped under the committed leadership of His Highness General Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and UAE Defence Minister.

As months of preparations went into creating Dubai Shopping Festival, the shopping festival matured into a major retailing cum entertainment extravaganza. The rest is history.

Today, one of the biggest beneficiaries of the event is the tourism sector. Hotels, travel agents and tour operators contribute to the selling of the event worldwide and it would be fair to assume, run at the peak levels of operation during the event.

Every year, Dubai Shopping Festival lives up to its promise of staging the most exciting activities for the whole family inspired by the theme One World, One Family, One Festival. As universal brotherhood, happiness, excitement, joy and adventure became the signature trademarks of Dubai Shopping Festival, the Festival itself became a tribute to the inherent ambition and strength of the people of the United Arab Emirates. Local and multinational brands acknowledged their faith in the event, and brands like Visa, Pepsi and Emirates Airlines became partners to DSF's growth.

The experience gained over the years during DSF will be of immense benefit during the 10th DSF, which is scheduled to be organised from January 12, 2005 to February 12, 2005 under the same theme - One World, One Family, One Festival. The next DSF will witness fresh creative inputs and innovative promotions that will go a long way in attracting more visitors to the Emirate.

Website: http://www.mydsf.ae

Email: info@mydsf.gov.ae

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