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Business Articles : Advertising & Promotion : Public Relations Why Managers Need the PR Advantage Where is there a business, non-profit or association manager who does not need all the help he or she can find in achieving their managerial objectives? Help like altering individual perception leading to changed behaviors among their key outside audiences? Aug 13, 2005, 23:15 Business Articles : Advertising & Promotion : Public Relations Perception Persuasion Behavior: PR at Work Managers – the business, non-profit and association sort – really need to get this down pat if they are to meet their managerial objectives. They need to do something positive about the behaviors of those important external audiences of theirs that most affect their operation. And as they persuade those key outside folks to their way of thinking, help move them to take actions that allow their department, group, division or subsidiary to succeed. Aug 13, 2005, 23:14 Business Articles : Advertising & Promotion : Public Relations A Sensible Way to Use PR The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives. Aug 13, 2005, 23:12 Business Articles : Advertising & Promotion : Public Relations PR: Short Form for Managers Experience tells me that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table. Aug 13, 2005, 23:10 Business Articles : Advertising & Promotion : Public Relations A Powerful PR Strategy It really is powerful when a business, non-profit or association manager uses public relations to alter the individual perception of members of its key outside audiences, thus beginning the process of changing their behaviors. Aug 13, 2005, 23:09 Business Articles : Advertising & Promotion : Public Relations How to Create Quality PR Results For many of us, the word quality is closely related to our expectations. When we receive the public relations results we planned for, we feel, understandably, that we have generated quality results... Aug 13, 2005, 23:07 Business Articles : Advertising & Promotion : Public Relations PR Template Let’s start out with a caution for business, non-profit and association managers: the premise of public relations implies that the work you do BEFORE you use PR tactics, such as press releases, brochures and broadcast interviews, will determine the success of your public relations effort. Aug 13, 2005, 23:06 Business Articles : Advertising & Promotion : Public Relations How To Use PR To Build Your Business Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations. Aug 13, 2005, 23:04 Business Articles : Advertising & Promotion : Public Relations Want to Light a Fire Under Your PR? Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation. Those embers can leap into flame when business, non- profit or association managers use public relations to alter individual perception among their target publics, leading to changed behaviors and helping to achieve their managerial objectives. Aug 13, 2005, 23:03 Business Articles : Advertising & Promotion : Public Relations Managers: Super-Charge Your PR Ain’t a gonna happen unless business, non-profit and association managers, possibly like you, do something positive about those important external audiences of yours that most affect your operation. And then, as you persuade those key outside folks to your way of thinking, help move them to take actions that allow your department, group, division or subsidiary to succeed. Aug 13, 2005, 23:01 Business Articles : Advertising & Promotion : Public Relations PR Planning: Mapping Out Your Strategies, Tactics With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don’t have a roadmap and follow its directions, you’re going to get hopelessly lost. Aug 13, 2005, 22:59 Business Articles : Advertising & Promotion : Public Relations Do-It-Yourself PR: An Accident Waiting to Happen Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man’s tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention. He organized an event to launch a ground-breaking new product and couldn’t understand why no one covered the event. Aug 13, 2005, 22:57 Business Articles : Advertising & Promotion : Public Relations 6 Essentials for Doing Your Own PR: Guest Author Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner. Aug 13, 2005, 22:53 Business Articles : Advertising & Promotion : Public Relations How to Run a Successful News Release Program Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards. Aug 6, 2005, 00:43 Business Articles : Advertising & Promotion : Public Relations Smart PR Tactics for Small Businesses Small businesses need Public Relations, possibly more than large corporations, to put them on the map. If you consider that time is money, however, you may find that handling your own public relations is a daunting task and not necessarily worth the monetary savings. Here are some ideas of how to get the best bang for your PR buck by thoughtful outsourcing: Jul 26, 2005, 02:47 Business Articles : Advertising & Promotion : Public Relations Why Small Business Must Turn to PR If small business had no important outside audiences, it wouldn’t exist. But since they do have external “publics,” it’s doubly unfortunate when those same small business owners seem unconcerned about the very outside folks whose behaviors can place a choke-hold on their business! Jul 26, 2005, 02:31 Business Articles : Advertising & Promotion : Public Relations Successful Small Businesses Use PR It’s obvious when a small business has accepted the fact that its most important outside audiences need lots of care and feeding. They do something about it. There’s a sense of urgency and a recognition that those “key target publics” have behaviors that really impact the business, and that they had BETTER do something about it! Jul 26, 2005, 02:29 Business Articles : Advertising & Promotion : Public Relations The PR Commitment to Small Business We're birds of a feather, public relations and small business. Wonderfully compatible and a perfect fit. Usually makes it easy to commit resources to small business success. But, sometimes I wonder about those small businesses that ignore the perceptions and behaviors of the key audiences with the most immediate impact on their businesses - the very people who hold the future of that small business in their hands! Jul 26, 2005, 02:23 Business Articles : Advertising & Promotion : Public Relations Public Relations: Antidote for Small Business Failure When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy. Jul 26, 2005, 02:19 Business Articles : Advertising & Promotion : Public Relations PR That Entrepreneurs Often Overlook As a new venture risk-taker, you MUST gear up to deal with the unattended perceptions out there that could nudge your fledgling venture closer to bankruptcy than success. Aug 9, 2004, 02:57 More Headlines