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Business Articles : Advertising & Promotion : Print Ads 10 Ways To Improve Your Print Ads 10 Ways To Improve Your Print Ads Aug 10, 2005, 03:59 Business Articles : Advertising & Promotion : Print Ads 13 Facts About Newspaper Advertising Advertising in the paper works for many people in business. The astute merchant understands the newspaper’s weaknesses and works to avoid them whenever possible. Here are 13 facts you should know... Aug 10, 2005, 03:51 Business Articles : Advertising & Promotion : Print Ads Successful Print Advertising Designs Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I’m pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space ... Aug 10, 2005, 03:32 Business Articles : Advertising & Promotion : Print Ads 5 Reasons Why Headlines Are Crucial To Your Website’s Success Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources. Aug 10, 2005, 03:29 Business Articles : Advertising & Promotion : Print Ads Print Advertising: Knowing What To Put In Your Ads So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you're not sure what should be in the ad. Aug 10, 2005, 03:24 Business Articles : Advertising & Promotion : Print Ads A Lunchtime Lesson on Print Advertising I promise you’ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you. Aug 10, 2005, 03:11 Business Articles : Advertising & Promotion : Print Ads How To Write Ads That Get Response Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they’re no different from the lazy employee who does nothing all day but look busy. Aug 9, 2005, 20:59 Business Articles : Advertising & Promotion : Print Ads 10 Tips For Writing A Profit Producing Ad You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc. Aug 9, 2005, 20:31 Business Articles : Advertising & Promotion : Print Ads Seven Ways to Kick Up the Power of Your Print Advertising If you're a retailer and the only kind of advertising you do is built around sales events, you don't need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what's on sale, the amount to be saved and your store's name, address and phone number. You should also include your web address as most of today's consumers expect you to have one. Aug 9, 2005, 20:28 Business Articles : Advertising & Promotion : Print Ads How To Write Really Good Ads All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself. Aug 9, 2005, 02:57 Business Articles : Advertising & Promotion : Print Ads 5 Newspaper Advertising Myths Revealed What I'm about to reveal are myths that most people think are 'true.' They seem set in stone yet they are deadly to the advertiser. I'm certain you'll be surprised. Certainly you may even doubt what I reveal to you. But I've discovered that these myths must *NEVER* be followed - unless of course you like throwing your hard earned money down the drain! Aug 9, 2005, 02:49 Business Articles : Advertising & Promotion : Print Ads How to Write Ads that Increase Your Business I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. It also struck me that this is the biggest mistake most business owners make when designing their own ads. They start listing off their services and are ready to stick their logo front and center before even putting a thought to what their customers really care about... Aug 9, 2005, 02:43 Business Articles : Advertising & Promotion : Print Ads Advertising Headlines and How to Write Them Attract prospects with your headline. Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament. If you want teenagers to read your ad, put TEENAGERS in your ad. Be careful that you do not put anything in your ad that excludes prospects. For example, if you are selling a cellular phone that can be used by men and women alike, do not slant your headline toward men alone. That will only cause women to think that your ad does not apply to them... Aug 9, 2005, 02:29 Business Articles : Advertising & Promotion : Print Ads How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing There should only be one, over-riding reason why you're doing anything in your marketing. Know what that reason is? Of course! To increase the response rates of your sales promotions! Because that leads to... Making Yourself A Nice Little Boat-Load Of Cash! Aug 9, 2005, 02:24 Business Articles : Advertising & Promotion : Print Ads The Power of... You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online. Aug 9, 2005, 02:13 Business Articles : Advertising & Promotion : Print Ads A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write FACT: Most people don’t spend anywhere near enough time on creating a strong, compelling headline. Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline. Why? Because if the headline doesn’t grab the attention of your reader… then you can be guaranteed that nothing else will ... Aug 9, 2005, 02:11 Business Articles : Advertising & Promotion : Print Ads 10 Powerful Stories To Improve Your Ads Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more. Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers... Aug 9, 2005, 02:10 Business Articles : Advertising & Promotion : Print Ads 10 Incredible Ways To Sell Your Products Now Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They'll already become emotionally attached before they buy. Jul 27, 2005, 01:59