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Business Articles : Starting A Business : Market Research If You Lost 70% of Your New Customers, Would You Notice? Buyers Don’t Rely on the Yellow Pages Like They Used to Customers’ buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you’ve probably seen a decline. Traditionally, people headed to the Yellow Page directory precisely when they were ready to buy. They’d check the listings to find their options, or "let their finders do the walking." Now they’ve got more choices... Aug 9, 2005, 02:25 Business Articles : Starting A Business : Market Research Have You Identified the Enemy? One of the most powerful driving forces in human nature is competition. The desire to overcome something or some company, the need to win, the cause, can in many cases be more important than the day-to-day work of the company ... Aug 8, 2005, 23:34 Business Articles : Starting A Business : Market Research Online Promotion: 10 Ways To Use Focus Groups To Ignite Your Profits A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business. Aug 8, 2005, 23:26 Business Articles : Starting A Business : Market Research How to Snuff Out the Competition Without Leaving a Mark Does the competition drive you crazy? Are they relentless about taking your clients away? Are customer loyalties becoming a thing of the past? In our ever changing world, it seems securing business these days comes down to, who will provide the most service at the lowest possible price. Aug 8, 2005, 23:10 Business Articles : Starting A Business : Market Research Three Easy Ways To Know Thy Competitor “Did you hear what your competitor is doing?” This question has caused many business people to freeze in their tracks. How about you? Does your sales team know what your competitors are doing? And if a prospect was to ask them, “give me 10 unique reasons why I should buy from you and your company," could they answer this question without a pause? “Knowing thy competitor” is critical, and this article will outline three easy ways to know more about them, than they know about you! Let’s get started... Aug 8, 2005, 23:01 Business Articles : Starting A Business : Market Research Mining Market Data With a heightened awareness of opportunity, ideas can often be generated by market research. The National Women’s Business Center (NWBC) defines market research as “a systematic, objective collection and analysis of data about your target market, competition, and/or environment with the goal being increased understanding. Through the market research process, you can take data–a variety of related or non-related facts–and create useful information to guide your business decisions. Aug 8, 2005, 04:21 Business Articles : Starting A Business : Market Research Determine Your Niche & Be Successful What’s a niche? Dictionary.com provides a great, twofold definition: “A situation or activity specially suited to a person’s interests, abilities, or nature.” “A special area of demand for a product or service.” Aug 1, 2005, 00:29 Business Articles : Starting A Business : Market Research Knowledge is Power Why does research and education play an important part of the business relationship Jul 26, 2005, 00:10 Business Articles : Starting A Business : Market Research Small Business And The Ability To Find Market Place Opportunities Marketing is one of the four corner-posts of a solid business. Knowing a few marketing tricks is great, but to be really successful you must be able to assess market place opportunities. Here’s 13 points you should look at… Jul 25, 2005, 03:26 Business Articles : Starting A Business : Market Research Business Reviews that Work What is the satisfaction & expectation review of the business history to date? You have spent a lot of time and effort gathering information about your clients and potential customers. You have kept track of everything that you need to know and have followed-up with precision ... Jul 25, 2005, 02:17 Business Articles : Starting A Business : Market Research Effective Customer Interviews Make Life Much Easier! One of the critical success factors for service-related businesses is our ability to understand a client’s needs and requirements. Misunderstandings can lead to loss of repeat business, economic loss, and damage to reputation. Jul 24, 2005, 23:53 Business Articles : Starting A Business : Market Research 3 Really Good Reasons to Invest in Market Research Now Market research arms you with the information you need to grow your sales more easily: Here are 3 reasons why you should invest in market research for your small business. Aug 8, 2004, 07:51