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Business Articles : Marketing : Direct Marketing Direct Marketing Direct Marketing – Brand Identity Guru Tips: If your company doesn’t have a direct marketing program in place, a direct marketing agency can create one for you. A direct marketing company provides small to very large customizable ranges of business-to-business and business-to-consumer direct marketing options sure to fit your needs. From database creation and maintenance to data analysis and creative program execution, a direct marketing company can take any existing direct marketing program, or a lack of one, and develop a highly efficient direct sales machine for your company. Aug 6, 2005, 03:33 Business Articles : Marketing : Direct Marketing Powerful Direct Marketing Numbers Direct Marketing works! Why? It works because it's personal. It carries a message, answers questions and gets orders. Direct Response Marketing works because it is "conversation in writing". It works because, no matter what you have heard, read or believe ... most people look forward to personal communication. They like being treated as a person - as an individual. Aug 6, 2005, 01:37 Business Articles : Marketing : Direct Marketing Direct Marketing Puts Information In The Buyer’s Hands Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package. It means that salespeople are not physically moving your product; promotions are. Direct marketing is a simple approach but also can be useless if not done right. Aug 3, 2005, 03:02 Business Articles : Marketing : Direct Marketing Postcard Direct Mail Marketing Tips And Ideas Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail copywriters follow. Aug 2, 2005, 03:59 Business Articles : Marketing : Direct Marketing Newsletters are Marketing Machines Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry. You can give your readers tips and advice. You can also give them updates about company news and information about your products or services. Both can help drive repeat business to your website. It also reminds people that you are still available the next times they need your services or products. Aug 2, 2005, 01:45 Business Articles : Marketing : Direct Marketing How to Convey Trustworthiness in Direct Mail Marketing Sales Letter How to Convey Trustworthiness in Direct Mail Marketing Sales Letter : A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, “The Age of Skepticism.” Aug 2, 2005, 01:23