Marketing - Place or Distribution
Place, or distribution channel, is the method for making your product available to the consumer.
Functions
There are eight main functions for distribution channels:
Information: gathering and distributing marketing research
Promotion: developing and communicating offers
Contact: communicating with prospective buyers
Matching: fitting the offer to the buyer's needs
Negotiation: reaching agreement on price and terms
Physical distribution: transporting and storing the goods
Financing: getting and using funds to cover the costs of channel work
Risk taking: assuming the risks the channel work.
Example - Selling a CD
Place is simply where your fans buy your CD. You can also call it distribution.
There are many ways to distribute your CD.
Retail
Probably the most difficult is retail (selling your CD in music stores). This is difficult for independent musicians or bands because you usually need to have a relationship with a distributor.
Online
Isn't the Web wonderful? You can easily and cheaply set up a web page with your information, sample audio files, show dates, and how to order your CD.
In Person
Whenever you perform, you should sell your CDs. You can mention that you are selling CDs and where to buy them while you are performing. It is easier if you have a friend to help you. This person can collect the money, hand out the CDs, etc. so you don't have to worry about it during a show.
Meet Amarendra Bhushan, A leading Strategic Human Resource Consultent, MBA from American university of athens, greece, also editing The European journal of NRI finance magazine TRIBUNE).
As one of the leading article writer, and corporate hotel professional. Advisor to various organizations and hotels. He is an elected member of south Indian hotel and restaurant federation. Now staying at city of Athens Greece.
Amarendra bhushan Dhiraj
Athens, Greece
PH-0030-6947667507
abdhiraj@mail.gr
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