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Marketing For Just Cause
Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business.
Aug 7, 2005, 01:34
Business Articles
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Advertising & Promotion
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Business Promotional Items – How to Stimulate Word of Mouth Advertising
If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances are, word-of-mouth advertising is stimulating your business.
Aug 2, 2005, 06:26
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Making a Donation to Bring MORE Business
How a donation is different from a sponsorship and what is the advantage to you? Donations are different from sponsorships, as a sponsorship is more likely to headline you for an event whereas a donation will let you be listed as one of the many donors.
Jul 26, 2005, 00:33
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Community Relations Strategy for Small Business
Does your company have a community relation strategy? Have you even considered it? It is essential to have policies in place. Having run a small business for years which eventually turned into a multi-state franchise system, I realized early on that a business who is part of the community it serves can survive the ups and downs of the business cycles, making it somewhat recession proof. Nothing turns off the community more than a business which refuses to give back a little and gives some ridiculous excuse of; “It is our corporate policy, sorry!” Many times a volunteer for a club or organization will come in and ask for a hand out. Rather than giving them an excuse, talk with them about what you can do, have a policy which helps them too. Do not just tell them sorry; “No can do” offer them other assistance instead
Jul 25, 2005, 00:28
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