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Business Articles : Marketing : Marketing Issues
The Top Ten Rules of Effective Networking
Many of us are discouraged by the networking events that we go to. We feel swamped by people just looking to get money from us, and we rarely feel as though the event was worth our time. Yet networking should be one of the best ways to bring in new business. The key is learning to network correctly. Even those of us who enjoy networking should remember the following tried and true rules of effective networking.
Aug 8, 2005, 23:39

Business Articles : Marketing : Marketing Issues
What is Your MSP?
For many consumers and producers, MSP is an acronym for Manufacturer’s Suggested Price. Today, I would like you to consider a different definition for these commonly used letters –Marketing, Sales and Profitability
Aug 8, 2005, 04:40

Business Articles : Marketing : Marketing Issues
Do You Have A Customer Identity Crisis?
The trick is to determine what uniquely identifies your best customers. Fortunately, deriving this information is not difficult, and in many cases can be obtained from innocuous questions. Consider a manufacturer of baby goods and the fact that families with new babies often purchase multi-passenger vehicles. This manufacturer could build an effective mailing list by surveying recent car purchasers and noting which respondents had traded in sports cars for SUVs. Your information gathering technique of course will vary, but the identifying information always comprises the same three pieces -- demographic information, geographic location, and purchasing history....
Aug 8, 2005, 04:22

Business Articles : Marketing : Marketing Issues
Take Care of Yourself Before You Take Care of Your Customer
One of the most important questions people ask when they are focused on improving their quantity and quality of business is: “What is my competitive advantage? What makes me unique, memorable, special… what truly sets me apart from the rest.
Aug 8, 2005, 03:49

Business Articles : Marketing : Marketing Issues
Reducing Customer Resistance to Your Product or Service
Resistance has to do with putting up blocks that prevent us from doing, being, or accomplishing what we want for our business. There are many reasons for feeling resistance including fear of new things or change, fear of failure or success or even fear of not being perfect.
Aug 8, 2005, 03:12

Business Articles : Marketing : Marketing Issues
Financial Services Marketing Insights
What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon proliferated in the belief that marketing could make many new things possible in virtually any business situation. For more than a century, implementation, experience and ultimately strategy have helped marketing evolve from crude beginnings into today’s sophisticated practices...
Aug 6, 2005, 05:17

Business Articles : Marketing : Marketing Issues
Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed
What is a Joint Venture? A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Joint venture ideas are virtually endless...
Aug 6, 2005, 02:27

Business Articles : Marketing : Marketing Issues
Make More Money with Marketing Metrics
Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors...
Aug 6, 2005, 02:11

Business Articles : Marketing : Marketing Issues
Sage Advice from a Marketing Expert!
An international hair-cutting chain opened a new store directly across the street from the small town’s only barbershop owned and operated by a man affectionately known to the locals as ‘ol’Joe’.

Joe and his barbershop were fixtures on Main Street for over twenty-eight years where he had enjoyed the privilege of trimming the hair on every man and boy in the community. Life was good for ol’Joe back then, but the new ‘Haircuts-R-Us’ across the street was intent on changing all that....
Aug 6, 2005, 02:09

Business Articles : Marketing : Marketing Issues
Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes
The highly entertaining Donald Trump’s search for an apprentice turned into a hit reality TV show captured attention of millions of Americans and week after week delivered great insights into leadership, business and marketing savvy.

In one of the episodes Trump challenged the two opposing teams of apprentice wannabes (Apex and Mosaic) to put together a bridal gown sale
Aug 3, 2005, 03:06

Business Articles : Marketing : Marketing Issues
Do You Make These 5 Common Marketing Mistakes?
The famous P.T Barnum once said, “Without promotion, something terrible happens, NOTHING!” And marketing (or promotion) is all about combating that dreaded ‘nothingness’. The question is… are you doing it right?
Aug 3, 2005, 02:12

Business Articles : Marketing : Marketing Issues
Marketing's Nuclear Weapon
Three seconds. That's what you have to convey your message. Creativity is the strategic weapon that allows us to capture those few precious moments of attention from busy consumers in our increasingly competitive, time-crunched environment
Aug 3, 2005, 02:08

Business Articles : Marketing : Marketing Issues
A Perfect Partnership for Business
Too often we small business owners get caught up in our day-to-day bottom line, and miss the needs of the community outside our door. By doing this, we miss an opportunity to include “socially responsible marketing” -or sponsorship- in our yearly promotional plan. Sponsorship is a perfect collaboration, considering the similarities that entrepreneurs and non-profit organizations have in common. We are value-driven, highly motivated and creative risk takers, results-oriented and close to our clients. With this in mind, consider exploring sponsorship as a humanitarian duty, first and foremost, as well as an investment. This is a business investment or partnership between two parties, who work together for mutual benefit.
Aug 3, 2005, 01:53

Business Articles : Marketing : Marketing Issues
Is Most Marketing by Small Businesses KILLING THEM?
I just collected my mail. As usual, more than 80% of it was junk. Marketing junk. What did I do with it? Threw it in the garbage without reading it. Same as you do. Only it made me think about this article, which I guess might be of some use, unintended by the morons who send me all that useless direct mail...
Aug 2, 2005, 06:47

Business Articles : Marketing : Marketing Issues
Marketing Discipline and the Joy of Success
I recently read an article about why discipline is important to a marketer. The author said that undisciplined people only live for today. He added that disciplined people use a little of their time for pleasure, and then invest the rest of their time in the future. Disciplined people get out of their armchair and do something. This takes effort and willpower. On the other hand, undisciplined people squander their time and their money. It takes discipline to be a successful at business and in life.
Aug 2, 2005, 06:40

Business Articles : Marketing : Marketing Issues
Client or Customer? There Really Is A Difference
Some people use the words “client” and “customer” interchangeably or generically. I’d like you to think a little about these important words because there is a significant difference – one that can have huge impact upon your long-term business.
Aug 2, 2005, 06:37

Business Articles : Marketing : Marketing Issues
Are You Guilty Of Interruption Marketing?
You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give to yet another worthy cause.
Aug 2, 2005, 06:19

Business Articles : Marketing : Marketing Issues
Small Business Marketing - How Important Are Your First Words?
"What do you do?" It just might be one of the most asked questions there is, at least here in America. Are you prepared to answer this question and make a positive impression for your business at various networking (and social) events you attend?
Jul 26, 2005, 02:28

Business Articles : Marketing : Marketing Issues
11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
Increase your profit potential by identifying – and avoiding – these 11 marketing mistakes. MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product. Is your business idea built on market research or a hunch?
Jul 26, 2005, 02:26

Business Articles : Marketing : Marketing Issues
Creative Marketing Tips: Simple Things You Can Use In Your Business To Attract More Clients
The single most important activity you can do in your small business is create a unique marketing strategy and plan. When was the last time you saw a company marketing themselves in an outrageous way? In this day and age it looks like everyone has read the same book on marketing – and sorry to say – that book doesn’t work!
Jul 26, 2005, 01:57