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Business Articles : Marketing : Marketing Materials
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30 years I have found that nearly every small business ad flyer contains the same mistakes and missed opportunities. Avoid these seven common mistakes, and your advertising flyer - and your marketing in general - will be stronger for it...
Aug 10, 2005, 03:52

Business Articles : Marketing : Marketing Materials
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it.

Your potential clients need an education. They need to know how you are different. (The typical tri-fold brochure simply confirms that you are the same).
Aug 10, 2005, 03:20

Business Articles : Marketing : Marketing Materials
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing. The big mistake I'm talking about is that brochures too often focus on the company itself. They describe, in great detail, the company's commitment to excellence, how pro-active the company is, how many awards the company's products or services have won and how innovative they are.
Aug 10, 2005, 03:18

Business Articles : Marketing : Marketing Materials
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have? The answer's no secret ... it's your business cards. If you aren't making them work for you, you may be missing an excellent opportunity at leveraging a cost effective marketing tool. By the time you have read this article, you'll know several ways in which you can increase your profits by wringing every last cent of value from the advertising power of business cards.
Aug 9, 2005, 20:49

Business Articles : Marketing : Marketing Materials
Do You Really Need a Brochure?
Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personnel, capital, clout and expertise to perform the services you say you can perform or deliver the product you're selling. They are usually 3 or 4 panel affairs, printed on glossy paper, and featuring nice graphics or photographs. Think of company brochures as a resume for your business...Thus they are part of your "collateral" package.
Aug 9, 2005, 02:58

Business Articles : Marketing : Marketing Materials
Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.
No matter whether or not you do both of these activities or only one of them, you need to know what messages you want to convey to your audience. That's why you need to create a list of your 10 Most Important Business Principles (MIBP). Without them, your marketing efforts will be too diffuse to really grab the attention of your intended ideal clients...
Aug 6, 2005, 05:20

Business Articles : Marketing : Marketing Materials
Marketing with Special Reports.
So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business...
Aug 6, 2005, 02:30

Business Articles : Marketing : Marketing Materials
Marketing With Business Cards
Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it’s prime benefits...
Aug 6, 2005, 02:25

Business Articles : Marketing : Marketing Materials
Using a Marketing Calendar Template
Owning a small business isn’t easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to organize and manage your marketing strategy will ensure you don’t drop the ball with one of the most important parts of your business....
Aug 6, 2005, 02:23

Business Articles : Marketing : Marketing Materials
Increase Your Response with Multi-Step Marketing
"There is only one way to judge the effectiveness of a marketing piece, and that is by the number of responses you get.” - Heidi Richards - Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential. Multi-step marketing is selling people who have contacted you and asked for information about your product or service; a great way to build your own mailing list of prospects and customers.
Aug 6, 2005, 02:21

Business Articles : Marketing : Marketing Materials
Marketing on the Cheap
We all know the value of writing articles for promoting your website or online store. However, writing articles to promote your old-fashioned, traditional brick and mortar business has been around forever...
Aug 6, 2005, 02:19

Business Articles : Marketing : Marketing Materials
Marketing With Brochures
With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company’s marketing should be a brochure. You should have a brochure for your online and offline marketing
Aug 3, 2005, 03:16

Business Articles : Marketing : Marketing Materials
Connect to Your Customers with Superb Sales Letters
In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside. Need proof? Just look at your own mail. Chances are you get some form of sales correspondence (read: “junk mail”) in your box every day
Aug 2, 2005, 06:04

Business Articles : Marketing : Marketing Materials
Words that Sell
We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It’s true. When you know what these proven words are and how to use them to your company’s benefit, you’ll save both time and money when selling to prospects. In fact, once you master the use of these 21 words, your business will quickly get the results it deserves. (Hint: this paragraph contains 10 of the 21 words. Did you spot them all?)
Aug 2, 2005, 06:02

Business Articles : Marketing : Marketing Materials
A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business Owners?
And is having a logo really that important? My answer to both of these questions is an emphatic YES! A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling.
Jul 26, 2005, 00:43

Business Articles : Marketing : Marketing Materials
Creative Business Card Marketing
Announcements can be handed out as a business card. Announcements can be more than just a press release that lets the world know that something special has occurred at your place of business or to you personally. You can make announcements for almost anything.
Jul 25, 2005, 02:20

Business Articles : Marketing : Marketing Materials
More Business Card Marketing
If you are worried about how many different business cards you should carry, let me speak from experience, you need only ONE!
Jul 25, 2005, 02:19