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Business Articles : Marketing : Marketing Materials
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30 years I have found that nearly every small business ad flyer contains the same mistakes and missed opportunities. Avoid these seven common mistakes, and your advertising flyer - and your marketing in general - will be stronger for it...
Aug 10, 2005, 03:52

Business Articles : Marketing : Marketing Materials
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it.

Your potential clients need an education. They need to know how you are different. (The typical tri-fold brochure simply confirms that you are the same).
Aug 10, 2005, 03:20

Business Articles : Marketing : Marketing Materials
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing. The big mistake I'm talking about is that brochures too often focus on the company itself. They describe, in great detail, the company's commitment to excellence, how pro-active the company is, how many awards the company's products or services have won and how innovative they are.
Aug 10, 2005, 03:18

Business Articles : Marketing : Marketing Materials
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have? The answer's no secret ... it's your business cards. If you aren't making them work for you, you may be missing an excellent opportunity at leveraging a cost effective marketing tool. By the time you have read this article, you'll know several ways in which you can increase your profits by wringing every last cent of value from the advertising power of business cards.
Aug 9, 2005, 20:49

Business Articles : Marketing : Marketing Materials
Do You Really Need a Brochure?
Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personnel, capital, clout and expertise to perform the services you say you can perform or deliver the product you're selling. They are usually 3 or 4 panel affairs, printed on glossy paper, and featuring nice graphics or photographs. Think of company brochures as a resume for your business...Thus they are part of your "collateral" package.
Aug 9, 2005, 02:58

Business Articles : Marketing : Target Marketing
Elite Positioning Brings Higher Profits
Imagine spending the same amount of money on marketing and performing the same amount of work to deliver your products or services, but earning more money and keeping more after your expenses. That's what happens when you institute elite positioning for your business.
Aug 8, 2005, 23:58

Business Articles : Marketing : Marketing Issues
The Top Ten Rules of Effective Networking
Many of us are discouraged by the networking events that we go to. We feel swamped by people just looking to get money from us, and we rarely feel as though the event was worth our time. Yet networking should be one of the best ways to bring in new business. The key is learning to network correctly. Even those of us who enjoy networking should remember the following tried and true rules of effective networking.
Aug 8, 2005, 23:39

Business Articles : Marketing : Product Pricing
The Impact of Price Popularity on Profits
The goal of almost every business owner is to generate a profit either for themselves or their shareholders. This can be challenging at best. So much thought and effort go into running a business, accounts payable, accounts receivable, dealing with vendors, customers, etc. Because of this people sometimes do not focus on one of the most important factors- pricing. Knowing how much you can charge for your product or service is invaluable information. Businesses typically want to increase volume and prices at the same time. In a perfect world that would be easy to accomplish, yet we do not live in a perfect world. So just how do businesses go about deciding how much to charge for a product or service.
Aug 8, 2005, 23:15

Business Articles : Marketing : Marketing Issues
What is Your MSP?
For many consumers and producers, MSP is an acronym for Manufacturer’s Suggested Price. Today, I would like you to consider a different definition for these commonly used letters –Marketing, Sales and Profitability
Aug 8, 2005, 04:40

Business Articles : Marketing : Marketing Issues
Do You Have A Customer Identity Crisis?
The trick is to determine what uniquely identifies your best customers. Fortunately, deriving this information is not difficult, and in many cases can be obtained from innocuous questions. Consider a manufacturer of baby goods and the fact that families with new babies often purchase multi-passenger vehicles. This manufacturer could build an effective mailing list by surveying recent car purchasers and noting which respondents had traded in sports cars for SUVs. Your information gathering technique of course will vary, but the identifying information always comprises the same three pieces -- demographic information, geographic location, and purchasing history....
Aug 8, 2005, 04:22

Business Articles : Marketing : Market Research
A Rough Cut on Feasibility
A piano tuner recently moved to Buffalo, NY, and would like to assess the business possibilities for him in his new home. He plans to estimate how many piano tuners the greater Buffalo area can support, and compare that to the number listed in the phone book. How do we advise him as to how to estimate the "right" number of tuners for the area?
Aug 8, 2005, 04:05

Business Articles : Marketing : Marketing Issues
Take Care of Yourself Before You Take Care of Your Customer
One of the most important questions people ask when they are focused on improving their quantity and quality of business is: “What is my competitive advantage? What makes me unique, memorable, special… what truly sets me apart from the rest.
Aug 8, 2005, 03:49

Business Articles : Marketing : Marketing Tips
Marketing as a Spiritual Practice
“Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn’t all about struggle, jargon, tricks or gimmicks, spiritual practice is the very root of success.
Aug 8, 2005, 03:44

Business Articles : Marketing : Marketing Tips
Clients ... and 38 ways to communicate with them
It is actually difficult to contact clients too much. It is easy to fail to contact them frequently enough. If there is anyone anywhere who has ever sent you a check for your services and with whom you haven't communicated in the past 6 months, then you will never reach your growth potential. The secret is simple: Establish an ongoing dialogue with clients. In the worst case, a monologue will do."
Aug 8, 2005, 03:42

Business Articles : Marketing : Marketing Issues
Reducing Customer Resistance to Your Product or Service
Resistance has to do with putting up blocks that prevent us from doing, being, or accomplishing what we want for our business. There are many reasons for feeling resistance including fear of new things or change, fear of failure or success or even fear of not being perfect.
Aug 8, 2005, 03:12

Business Articles : Marketing : Target Marketing
Marking Your Territory
We all know the familiar adage "if it walks like a duck, quacks like a duck..." it's nearly always a duck. The same is true with image, particularly when it comes to the images we portray of ourselves as writers.
Aug 7, 2005, 04:00

Business Articles : Marketing : Guerilla Marketing
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.
Aug 7, 2005, 03:59

Business Articles : Marketing : Marketing Plan
A Simplified Marketing Plan that Works
When I started my first business in 1981, I researched business plans and marketing plans. I looked at all of the formats and read a lot about the purpose of creating a business plan. But I never got enthused enough to do it.
Aug 7, 2005, 03:53

Business Articles : Marketing : Marketing Strategy
Simple, Effective Marketing Strategy
No matter if you’re publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right?
Aug 7, 2005, 03:49

Business Articles : Marketing
Marketing Strategy - Shift the Focus
Most of the service providers I’ve worked for or with don’t like marketing or selling. In fact, a lot of them will say they “hate it.” At the very least, they’ll tell me they don’t think they are very good at it.
Aug 7, 2005, 01:36