|
 |
|
 |
|
|
First of all, subscribers are not just subscribers, they are YOUR customers! If you treat your subscribers well, they will be your customers for life. What does this mean? We'll ezines
are all about 'one to one marketing'.
One to one marketing is relationship marketing. Your job is to continually build and foster your relationship with your subscribers. As your relationship builds, so will the trust and loyalty your subscriber has for you. As this happens you create an increasing amount of 'permission' to sell them your products -- products that provide solutions to their problems.
To learn more about permission marketing, I suggest reading Seth Godin's book, "Permission Marketing". It taught me a great deal about how to build relationships with my customers.
So now you know how to treat your subscribers -- err, I mean customers, now what you need to do is get them!
There are several ways to increase your subscribership including:
Pay Per Search Engines:
*Pay Per Search Engines like www.overture.com are a great way to bring targeted traffic to your site. They charge a minimum of 5 cents per search term. For example, if you have a website that sells lamps, you might purchase search terms like lamp, light, desk lamp, light bulbs, etc. For each of these terms you are bidding for the position of your listing on the search engine -- highest bidders are at the top.
If you want to pay less that 5 cents per search term, try www.kanoodle.com They start at just 1 cent per search term!
Google AdWords
Google's AdWords is another form of pay per click advertising. With their massive reach, they can repeatedly deliver a ton of targeted leads for you.www.google.com/ads/
Ezine Advertising:
When you advertise in ezines target your marketing as much as possible by choosing content related ezines. For example, to sell our lamps we might choose an interior decorating ezine
but not a sports related ezine.
If you choose this method, ask the owner of the ezine to test and endorse your product. This will do wonders for your conversion ratio because the readers trust the ezine owners
opinion (one to one marketing --remember?)
You can find the perfect ezine for your needs in minutes using the Directory of Ezines at:www.directoryofezines.com You can reach over 27 million readers in the ezines listed in the DOE. The time you'll save is well worth the very small fee they charge for access to their searchable database.
Banner Advertising:
Although available, it is not recommended due to the poor conversion rates they offer. If you advertise on anyone's website, make sure it is a text based advertisement.
Pay Per Subscriber Services:
Are arguably *the* best method of attaining a HUGE customer base in a short period of time. Pay Per Subscriber Services like ListOpt's List Builder, can collect as many as 2,000 opt-
in subscribers for you every day! The benefit of such a service is that it offers a 100% return on investment (ROI). No other method offers this. And because of the 100% ROI it provides, you save a great deal of valuable time and aggravation attempting to track your results.
I recommend you use all of the above methods other than banner advertising due to the poor conversion ratios. In particular, I recommend Adwords advertising at www.google.com and ListOpt.com's List Builder Service atwww.listopt.com
Go ahead and check out these sites and services now. The sooner you do, the sooner you'll start generating more revenues.
|
|
Dubai
Business Directory: |
|
All of your Dubai UAE business search needs in one place.
Whether it is a company, product, service ...
it
can be found at the
Dubai Business
Directory.
New Links
| Editor
Picks
| Hot
Links
| 
Submit a Site
| Modify
a Site |
|
Dubai
Business Minds Resources: |
|
 Dubai
Business Directory
All of your Dubai & UAE business search needs in one place.
Dubai
Jobs, Employment & Career
Are you looking for a job in Dubai
& UAE?
Dubai
Export Import Trade
Dubai Trade Board - Dubai UAE trade leads ...
Dubai
Business Opportunity Forum
Are you looking for business
opportunities in Dubai & UAE?
Meta
Search Engine
Meta Search Engine. Searching the Easy
& Fast ...
Global
Web Directory
A DMOZ Based Directory. Search for anything on the internet!...
Middle
East Directory
Middle East Directory - Middle East business directory ...
B2B
Business Directory
business-to-business Directory. B2B
exchanges, B2B e-commerce ...
|
|
Quick
Links |
|
Business:
Jobs,
Real Estate,
Investing,
Classifieds,
International Trade,
Opportunities ...
Small Business:
Business Plans,
Business Start Up,
Business Software,
Resources
...
Internet:
Domain Names,
E-mail,
Internet Marketing,
Online Learning,
Search Engines
...
Software:
Accounting Software,
Business Software,
ERP,
HR Software
...
Trade:
Trade Associations,
Trade Lead Portals,
Trade Directories,
Import & Export
...
Careers:
Job & Employment Search,
Jobs by Industry,
Recruitment,
Resumes
...
Management:
Business Transformation,
Human Resources,
Knowledge Management
...
Marketing:
Advertising,
Direct Marketing,
Internet Marketing,
Market Research,
CRM
...
E-Commerce:
E-commerce Associations,
Merchant Account,
Payment Systems
...
News:
Magazines & E-zines,
Breaking News,
Newspapers,
Radio,
TV,
Weather
...
Middle East:
Bahrain,
Kuwait,
Oman,
Qatar,
Saudi Arabia,
United Arab Emirates
...
|
|
|
|
|
Add us to Favorites 
Refer a Friend
