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International Public Relations Association's (IPRA) Annual Conference
By International Public Relations Association
Dec 12, 2004, 06:16
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International Public Relations Association's (IPRA) Annual Conference
Dubai - Leading US-based PR companies are set to attend the International Public Relations Association's (IPRA) annual conference which opens in Dubai tomorrow. The booming petro-dollar economies of the Middle East, which continue to dominate business news headlines in the US, have created a growing need for top-level PR consultation afforded by major American PR agencies.
"It is becoming more and more common for PR executives to be instrumental in the development of US business practices and policies. In recent months we have been invited to speak in several foreign venues, so we at the Public Relations Society of America (PRSA) are particularly delighted to see prominent PR firms take on the responsibility of sharing their expertise, especially during these changing times in the Middle East", said Del Galloway, president and chief executive officer, PRSA.
His comments came during the Public Relations Society of America's recent annual conference in New York. "We were very impressed with the professionalism of the IPRA Dubai delegation, their participation here showed their determination and confidence in the success of their event in Dubai due to the buoyancy of the PR industry throughout the Middle East. In my capacity as President, the PRSA echoes that confidence and I expect IPRA Dubai 2004 to be a complete success," he added.
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