eMarketing Resources & Information By eMarketing Resources Jul 27, 2005, 05:41

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eMarketing Resources

General eMarketing Information

ClickZ (part of JupiterWeb networks)

Advice, columns, news, events, and resources related to electronic marketing

http://www.clickz.com/

Internet Retailer

Information on multi-channel retailing and eCommerce Web sites. News, resources, events.

http://www.internetretailer.com

eMarketer

eNewsletters, market statistics, research reports and analysis pertaining to eBusiness

http://www.emarketer.com/

Ad Resource

Advertising statistics, CPM calculator, Email Marketing Guide, Affiliate Marketing Guide, Opt-in Lists, etc.

http://adres.internet.com/

Marketing Sherpa

Library, case studies, buyer’s guides, eNewsletters, how-to guides, eBooks, and webinars

http://www.marketingsherpa.com/

MarketingProfs

Articles, books, helpful hints and eNewsletters from marketing professors and professionals

http://www.marketingprofs.com/

eMarketing How-To Guides & Books

Please Ring Bell for Service

A Web site usability guide and checklist for eCommerce sites

By: Kim Krause, Cre8pc

http://www.cre8pc.com/ringbell.html

$12.99

Mike’s Marketing

Numerous how-to guides and software tools for eMarketers

http://www.mikes-marketing-tools.com/

eMarketing Professional Organizations

eMarketing Association

http://www.emarketingassociation.com/

Interactive Advertising Bureau

http://www.iab.net/

Search Engine Resources

General Search Engine Information

Search Engine Watch (part of JupiterWeb networks)

[Choose between: general access (free) or members only access ($99/yr)]

Search Site Reviews, Optimization/Submission Tips, Searching Tips, Articles, eNewsletters, industry events

Editor: Danny Sullivan

http://www.searchenginewatch.com/

Search Engine Guide

Information on SEO and Search Advertising.

News, articles, directory of search sites, eNewsletters, books, consultants

http://www.searchengineguide.com/

SearchEngines.com

Tips on optimization, submission and promotion

http://www.searchengines.com/

Search Engine Dictionary

A glossary of search engine terminology

http://www.searchenginedictionary.com/index.shtml

Search Engines: Market Facts & Data

Nielsen NetRatings

Ranks sites based on audience reach

http://www.searchenginewatch.com/reports/article.php/2156451

HitWise

Ranks sites based on market share

http://www.searchenginewatch.com/reports/article.php/3099931

Search Engine Watch

Compilation of industry facts and data from

http://www.searchenginewatch.com/reports/article.php/2156471

Lists of Search Engines & Directories

Search sites categorized as: General Search, Directories, Pay-per-click, Meta, International (by country), Shopping, Business, News, People/Entertainment, Technology, Research, Multi-media, Kids, Specialty, etc. etc.

Search Engine Guide

http://www.searchengineguide.com/searchengines.html

Search Engine Watch

http://www.searchenginewatch.com/links/index.php

SearchEngines.com

http://www.searchengines.com/

Specialty Search Engines

http://adres.internet.com/marketing/search_engines/0,1401,,00.html

Search Engine Relationship Charts

Keep track of who provides natural search results, directory results, and paid search listings to whom?

Bruce Clay (PDF)

http://bruceclay.com/searchenginechart.pdf

I Help You

Animated Chart

http://www.ihelpyou.com/search-engine-chart.htm

Did-It (PDF)

http://kevinlee.net/chart/poster/poster-did-it8x11.pdf

Keyword Analysis: Tools and Services

Research the number of search queries conducted for words/phrases across search engines, assess the competition, and

find related relevant words. These tools help marketers select the right phrases to optimize pages against, and decide

which keywords to include in advertising campaigns.

WordTracker

($8/day, $26/wk, $52/mo, $259/yr)

http://www.wordtracker.com

Overture Search Term Suggestion Tool

(free)

http://inventory.overture.com/d/searchinventory/suggestion/

Google AdWords - Keyword Suggestions (Keyword Sandbox)

(free)

https://adwords.google.com/select/KeywordSandbox

SEO Research Labs

Marketers can outsource keyword analysis to this professional keyword research service

http://seoresearchlabs.com/

Character/Word Counters

Use these tools to verify that paid search listings, titles and descriptions are within character/word limits.

Tuchina Character Counter

(Free) Character counter and condenser tool

http://www.tuchinda.com/home/resources/counter.cfm

A1 Count

(Free) Multi-language word and character counter tool

http://a1portal.com/freetools/charcount.htm

Search Marketer’s Professional Organizations

Search Engine Marketing Professional Organization (SEMPO)

SEMPO is a non-profit professional association designed to increase awareness and promote the value of search

engine marketing. Website includes: Member directory, discussion forums, mailing lists, case studies and glossary

http://www.sempo.org/

Website Optimization Resources

General Optimization Information

Search Engine Watch

Introduction To Search Engine Optimization

http://www.searchenginewatch.com/webmasters/article.php/2167921

SEO Chat

Articles, forums, tools and resources

http://www.seochat.com/

Bruce Clay

Search engine optimization process steps and services

http://www.bruceclay.com/web_rank.htm

High Rankings

SEO consulting services, articles, speaking engagements, eNewsletter, and workshops by Jill Whalen

http://www.highrankings.com/

Website Submission Tools and Resources

Lists of search engines and directories with submission links and submission tips.

Information on META Tags indexed and paid inclusion options.

Integrated Resource Management

http://www.integratedresourcemgmt.com/searchenginenews.html

Search Engine Watch

http://www.searchenginewatch.com/webmasters/index.php

META Tag Tools

Instant Position

META Tag Spider

Membership required (free). See how spiders view your pages. Extract META, Title and Body information.

http://www.instantposition.com/meta_spider.cfm

META Tag Generator

Membership required (free). This tool generates properly formatted META Tags to copy/paste into your pages.

http://www.instantposition.com/meta_tag_generator_form.cfm

Keyword Density Tools

KeywordDensity.com

Free tool to analyze keyword density

http://www.keyworddensity.com/

Trellian

Keyword density and phrase usage analysis is part of a larger toolkit ($299.95)

http://www.trellian.com/keyword/

Position Reporting & Website Submission Tools

Web Position Gold

A suite of tools to check your site’s current position, build pages, analyze pages for optimization, and submit pages to

directories and engines, and analyze your site’s traffic

Standard Edition = $149 / Professional Edition = $349

http://webposition.com/

Search Engine Optimizer

A tool that advises marketers on how to make web pages "search engine friendly", based on targeted search phrases.

$149

http://www.se-optimizer.com/

WebCEO

A suite of tools to help marketers research keywords, build optimized pages, submit pages, track position, and

analyze link popularity.

Various editions available. Prices vary from free to $495

http://www.webceo.com/

Submit It (now part of Microsoft bCentral)

Includes keyword research, advice on building optimized pages, tools to submit, track position and analyze link

popularity. Broken link alerts. Also, get a link in Microsoft’s Small Business Directory.

$49

http://www.submit-it.com/

Instant Position

Keyword Verification (free).

Find out if your site is listed on the first three results pages of search sites for a particular keyword or phrase.

http://www.instantposition.com/keyword_verification.cfm

Link Popularity Checkers

Real-time analysis of your site’s link popularity compared to competitive sites.

Instant Position

Link Popularity Check (free)

http://www.instantposition.com/link_popularity_check.cfm

Market Position

Link Popularity Check (free)

http://www.linkpopularitycheck.com/

Marketleap

Visibility Index

http://linkpop.marketleap.com

Spider Saturation Analysis

Instant Position

Search Engine Saturation Checker (free)

Find out how many pages each search engine has in its index for your website

http://www.instantposition.com/search_engine_saturation.cfm

Optimization How-To Guides & Books

The Nitty-gritty of Writing for Search Engines Today

Basics of SEO Copywriting. Site copy that works for crawlers and visitors.

By: Jill Whalen, High Rankings

http://www.highrankings.com/seo-writing.htm

$49

Search Engine Visibility

Designing, writing, and creating a web site that works for visitors as well as search engines and directories.

By: Shari Thurow, Grantastic Designs

http://www.searchenginesbook.com/

$20.99

Buyers' Guide to Search Engine Optimization Firms

What you should be looking for in a good SEO firm, and what to avoid. Pros and cons of different SEO methods.

Directory of SEO firms.

http://sherpastore.com/store/page.cfm/1759

$149

Optimization Workshops / Learning Events

SEO Workshops

Trainers: Robin Nobles and John Alexander

Levels: Beginner (2-day), Advanced (3-day), All-Inclusive (5-day)

$995 - $1,895

http://www.searchengineworkshops.com/

Search Engine Advertising Resources

General Search Advertising Information

Search Engine Watch

Search Engine Advertising: Buying Your Way In. Paid Placement. Paid Inclusion.

By: Danny Sullivan

http://www.searchenginewatch.com/resources/article.php/2156561

Pay Per Click Analyst

Recommendations and reviews on Pay-Per-Click Ad Providers

http://www.payperclickanalyst.com/reviews.htm

Jupiter Media Metrix/Overture

A market research study on Overture’s search advertising model

http://www.content.overture.com/d/USm/about/advertisers/slab1_jup.jhtml

Keyword Bid Cost Analysis

Overture View Bids Tool

http://uv.bidtool.overture.com/d/search/tools/bidtool/

Compare Your Clicks

Real-time comparison of keyword prices at many smaller pay-per-click search sites

http://www.compareyourclicks.com/

How-To Guides & Books

Google AdWords Handbook: 21 Ways to Maximize Results

By: Andrew Goodman, Page Zero Media

http://www.page-zero.com/products_asroi.asp

$69

Search Engine Advertising. Buying Your Way to the Top to Increase Sales

Search advertising strategies, tips and techniques

By: Catherine Seda

http://www.sedacommunication.com/

$20.99

Bid Management Tools

PPC Bid Tracker

US and International packages available.

Prices vary based on number of keywords in campaign and frequency of bid updates

http://www.ppcbidtracker.com

Trellian Bid Tracker

Free trial available. Purchase as part of SEO Toolkit ($299.95)

http://www.trellian.com/bidtracker/

Dynamic Bid Maximizer (Apex Pacific)

Two separate products: Dynamic Keyword Bid Maximizer for Overture. Bid Maximizer for other PPC engines.

Price varies based on number of keywords managed: $149.95 - $1,299.95 for each product (Overture / All Others)

http://www.apexpacific.com/products.html

BidRank

Two separate products: BidRank for Overture. BidRank Plus for other PPC engines.

Price varies based on number of keywords managed: $129 - $999 for each product (Overture / Others)

http://bidrank.com/

Go Toast - Bid Manager

A monthly subscription service. US and International packages available.

Prices vary widely based on number of keywords managed and frequency of bid updates ($79.95 /mo -

$13,999.95/mo). ROI tracking included. 14-day free trial offered.

http://www.gotoast.com/bidManager/default.asp

Conversion Tracking Tools

Conversion Ruler

$19.99/mo to measure conversion on up to 2,000 click-throughs. 30 day free trial offered

http://www.conversionruler.com

Go Toast - Profit Builder

A monthly subscription service.

Currently included in pricing for Bid Manager

http://www.gotoast.com/profitbuilder/default.asp

Overture – Conversion Counter

Free service for Overture advertisers

http://www.content.overture.com/d/USm/ac/ba/cc.jhtml

Google – Conversion Tracking

Free service for Google AdWords advertisers

https://adwords.google.com/select/faq/conversions.html