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Business Articles : Advertising & Promotion
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers calling six different people in your company. The customer asks why they should consider purchasing your product. What do you think these six people would say? Would their explanation be consistent?
Aug 10, 2005, 04:06

Business Articles : Advertising & Promotion
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? All these questions, and more, need to be considered before jumping into the giveaway game.
Aug 10, 2005, 04:03

Business Articles : Advertising & Promotion
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes.
Aug 10, 2005, 04:02

Business Articles : Advertising & Promotion
Creating a Winning Logo
Creating a logo to get you noticed. When you’re branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour scheme and reflect the business that your company is in. Too often, particularly on the WWW logos are seen as a way to show off the design talents of the author. To create a free logo I have created this easy to follow step by step guide.
Aug 10, 2005, 04:00

Business Articles : Advertising & Promotion : Print Ads
10 Ways To Improve Your Print Ads
10 Ways To Improve Your Print Ads
Aug 10, 2005, 03:59

Business Articles : Advertising & Promotion
Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use email in everyday communication. Email is fast and cheap. What would you like more? Many people subscribe to ezines about Internet, Jokes, Tips, Recipes, Horoscopes... Majority of these emails are free and very quality.
Aug 10, 2005, 03:54

Business Articles : Marketing : Marketing Materials
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30 years I have found that nearly every small business ad flyer contains the same mistakes and missed opportunities. Avoid these seven common mistakes, and your advertising flyer - and your marketing in general - will be stronger for it...
Aug 10, 2005, 03:52

Business Articles : Advertising & Promotion : Print Ads
13 Facts About Newspaper Advertising
Advertising in the paper works for many people in business. The astute merchant understands the newspaper’s weaknesses and works to avoid them whenever possible. Here are 13 facts you should know...
Aug 10, 2005, 03:51

Business Articles : Advertising & Promotion
16 Ways to Make Your Business Cards Unforgettable
Every time you hear someone say “May I have one of your business cards?" you should get excited. I know I do. That’s because I LOVE my cards. I spent thousands of dollars on printing, several hours on designing and went through 10 different layouts until I got them right.
Aug 10, 2005, 03:49

Business Articles : Advertising & Promotion
Tips for Using Paid Advertising
Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to". This article is especially important for direct sales reps and those with company websites that need to make themselves "stand out" among hundreds of others that are selling similar products.
Aug 10, 2005, 03:48

Business Articles : Advertising & Promotion
Offline Advertising Tips
Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to consider before you place an offline advertising campaign.
Aug 10, 2005, 03:47

Business Articles : Advertising & Promotion : Advertising Issues
Mortgage Marketing - Broadcast Advertising vs Direct Advertising
Do you know how to design and deploy a marketing campaign?
Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.
Aug 10, 2005, 03:46

Business Articles : E-Marketing : Online Advertising
What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing for any length of time have heard the axiom, “Sell them what they want. Then sell them what they need”. But what does it mean? It sounds a little odd doesn’t it?
Aug 10, 2005, 03:44

Business Articles : Advertising & Promotion
Advertising 101
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily lives, it's no surprise that people have such extreme views about it.
Aug 10, 2005, 03:43

Business Articles : Advertising & Promotion
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder which ads are “REALLY” working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it’s that simple!
Aug 10, 2005, 03:41

Business Articles : Advertising & Promotion
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.
Aug 10, 2005, 03:40

Business Articles : Advertising & Promotion
The Importance of Your Business Card
What are you trying to say with you business card? We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. It is easier to get into a conversation when you have a business card that speaks for itself. My card, BizMechanix, is so different, almost everyone remarks on how good the card looks. I have even had comments about it being the most professional and great looking card they have ever come across. You should make sure that yours is the same.
Aug 10, 2005, 03:39

Business Articles : Advertising & Promotion : Advertising Issues
Non-profit Coupon Books and Coupon Mailers for Small Businesses
Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your store or use your service. Of course, the answer top these groups should be a high-energy YES! They will then make a discount booklet for their members with your company listed, this is excellent and promotes good will for your business.
Aug 10, 2005, 03:37

Business Articles : Advertising & Promotion
The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea.
Aug 10, 2005, 03:36

Business Articles : Advertising & Promotion
Humor in Advertising
Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both product and customer.
Aug 10, 2005, 03:34

Business Articles : Advertising & Promotion
7 Questions to Ask Before You Advertise
Most business owners and managers keep a fairly close eye on their marketing budgets. And nothing throws a budget out of whack faster than advertising. Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it's not quite as effective as it once was ...
Aug 10, 2005, 03:33

Business Articles : Advertising & Promotion : Print Ads
Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I’m pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space ...
Aug 10, 2005, 03:32